We have worked hard to make the Texaco/Havoline Showcar program the least expensive in the industry. This allows us to bring to our new clients a program with the same opportunities for huge cost savings in their program.

Some of the measures developed to reduce costs:

Shared funding – The moment we are aware of a showcar event in an area we immediately begin contacting other marketers/jobbers in the same area to see if they would also be interested in leveraging the showcar at their location at a reduced price.

Regional Tours – While we charge a lower price per showcar event than most other agencies, we recognized a need for lower cost events from marketers. As a result, Jurgensen & Co. created “Regional Tours.” We target one area at a time,  which allows us to take advantage of economies of scale. A regional tour can saturate a market for weeks at a time while allowing further cost savings to our clients.

The Jurgensen & Co Showcar Program is proud of their impeccable record of safety throughout the years. With five trucks, trailers and showcars, Jurgensen & Co. has, as of today, traveled over one and a half million continuous accident free miles. Each showcar driver is an expert in the latest safety procedures, CPR, and each unit travels with all of the necessary safety tools to take care of any situation that may arise.

We maintain DOT regulation requirements on fuel and taxes state-by-state and update our drivers on a monthly basis on JJ Keller safety guidelines. We constantly upgrade our fleets by rotating one new tractor-trailer each year into the fleet and retire the unit with the most miles. Our drivers constantly check and maintain their equipment to make sure it is in the utmost working order and all safety standards are met. We also conduct drug and alcohol screening quarterly on all drivers.

From the front office to the front of the house, Jurgensen & Co.’s customer service is second to none. We only hire event managers/drivers that are capable of professionally representing our clients and your customers. With 325 shows projected in 2007 and an average of 200 fans per event, our showcar fleet will “touch” an estimated 65,000 customers this year.

Jurgensen & Co. strives to provide “above and beyond” service. Even with the best planning, we understand your needs or requests sometimes can come without any advance notice or lead-time. You can know and trust that our attitude has always been to make it happen. We have developed our program to be flexible and adept at turning on a dime to accommodate your needs.

At each showcar appearance, our representatives hand out product literature including credit card applications, promotional literature, and coupons. They also display new product exhibits. All of our representatives are educated on the sponsor’s products, the NASCAR sponsorship and driver to be able to answer basic questions.

Showcars have been a marketing tool in the sponsorship industry for many years. Agencies are constantly trying new gimmicks to sell their program. Our belief is that to build a successful showcar event you have to make it an EVENT. Our management staff has over 100 years of experience in the Marketing & Events industry. We are able to tailor an event to fit the client’s needs, including:

• At cost giveaways-merchandise, trinkets, etc
• POS material
• Pre-approved ad slicks
• Radio spots
• Live remotes
• Solicitation of radio remotes
• Unique ideas (Example: on-site horse shoe contests)
• Much, much more